Is your content unmanageable and you don't know how to get it under control?

Or maybe you are about to embark on a website redesign project and want to get your content right?

How can Green Emerald Marketing help?

There are a number of different definitions of Content Strategy. The definition used here at Green Emerald Marketing is:

'Content strategy means getting the right content to the right people, in the right place, at the right time.'

Kristina Halvorson, Brain Traffic


Audit

The first step in creating your content strategy is to critically review the content you have.

The audit includes:

  • Content Audit

A content audit is a quantitative inventory of your online content. It will help you to understand what content you have, who is responsible for the content and whether or not it is still relevant.

  • Basic SEO Audit
  • UX and Usability Assessment

A user experience and usability assessment is a qualitative review of your online content. It will help you to understand how easy or difficult users find navigating your content.


Research

The second step in creating your content strategy is to talk to your users and stakeholders and critically analyse your competitors.

Research includes:

  • User Interviews
  • Stakeholder Interviews (Staff and decision makers)
  • Competitor Analysis

Strategy

The third step in creating your content strategy is to do just that - create the content strategy.

We use the well-known and highly regarded Content Strategy Quad created by Kristina Halvorson at Brain Traffic

Content Strategy Quad
Brain Traffic Content Strategy Quad

to develop a content strategy that meets your organisational goals and your audience's needs.


Implementation

The fourth and final step in creating your content strategy is to implement it and support you on your continuing journey of always creating high-quality consistent content that meets your audience's needs.

Implementation includes:

  • Writing the content
  • Training staff
  • Creating a style guide
  • Revisiting your content strategy on a quarterly basis to make sure you are on track (4 days)
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